Blog

A huge source of concern that’s been building over the years is the sometimes severe drop in referrals specialists see when their referral sources become part of an integrated healthcare system.  It’s already known that some hospital groups, such as Henry Ford Hospital here in Michigan, make it impossible to … Read More

While more and more patients are finding their way to your office via the web, getting patient referrals from other physicians is still very much imperative, if not vital. Time and time again, practices that engage in referral-based marketing have doubled and tripled their new patient numbers simply by picking up new … Read More

The holiday season is rapidly approaching, and if you haven’t started planning your marketing strategy for 2017 now is the perfect time to start. Your digital marketing channel is a critical component of your overall visibility, and as such a quarterly SEO assessment is a smart … Read More

While more and more patients are finding their way to your office via the web, getting patient referrals from other physicians is still very much imperative, if not vital. Time and time again, practices that engage in referral-based marketing have doubled and tripled their new patient numbers simply by picking up new … Read More

Physician Referral Marketing has decided to become a Google Partners agency! What this means, in the most simple terms, is that we employ best practices with Google products and employ professionals with demonstrated competence in Google products (such as Adwords/Analytics), which signifies that our company is strong, has happy customers, and … Read More

Bad reviews can happen to good doctors. It’s almost inevitable: some patients are adversarial, some are upset about insurance reimbursements, some may have just had a bad day. You might even get negative reviews from ex-employees with a bone to pick, former colleagues, or competitors. We’ve seen it all.  In … Read More

The wisdom of Forrest Gump is streaming through my brain right now. Remember the famous line from the movie?  “I may not be a smart man, Jenny. But I know what love is.”
Well…… Read More

We’re excited to announce that we’ll be showing off our online reputation management for doctors at the Oakland County Medical Main Street event tomorrow! If you’re a Michigan physician registered for the event, be sure to stop by and say hello! Registration page here: Oakland … Read More

We *love* making your practice stand out online!
For many practices, January & February are slow months as potential patients clamp deal with renewed deductibles and recovery from holiday expenses.  Knowing this, it’s the PERFECT time to put into action a marketing strategy to promote your practice’s visibility in Google’s search engine through … Read More

If you’re anything like most private practice physicians we’ve worked with, your practice started small—and so did your referral marketing program. You probably had plenty of time on your hands to visit neighboring medical offices to introduce yourself and leave some of your literature.

But as your growing practice matures, adding new … Read More