Starting January 2025, Meta will introduce sweeping changes to its advertising policies, tightening restrictions on targeting capabilities for healthcare marketers. These updates, outlined in Target Continuum’s recent analysis, aim to safeguard user privacy, but they also pose challenges for healthcare advertisers reliant on precision targeting. The new policies limit the … Read More

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Is Your Marketing Strategy Holding Back Your Audiology Practice?
How Our Agency Fixes Your Audiology Marketing Challenges

Dominate Local SEO for Audiology
Create Content That Resonates With Patients
Run High-Converting PPC Campaigns
Maximize Patient Engagement on Social Media
Leverage Your Referral Network
Ensure Your Website is Accessible … Read More

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Is Your Marketing Strategy Holding Back Your Oral Surgery Practice?
How Our Agency Fixes Your Oral Surgery Marketing Challenges

Dominate Local SEO for Dental Implants
Create Patient-Focused, Conversion-Driven Content
Run High-Converting PPC Campaigns
Maximize Patient Engagement on Social Media
Strengthen Your Referral Network
Ensure Your Website is … Read More

In today’s healthcare landscape, physician referrals play a crucial role in practice growth, especially for specialists. However, the referral process has evolved, with physicians relying more on digital research to identify potential referral partners. That’s why building a solid digital marketing strategy designed to foster physician referrals is no longer … Read More

In today’s digital landscape, the role of Google Ads in helping audiologists attract more patients and grow their practices is paramount. Audiology marketing leverages Google’s massive search engine reach to not only increase visibility but also drive highly qualified leads directly to their websites. Our comprehensive guide walks audiologists through … Read More

Comprehensive Medical SEO Strategies for Doctors
At our healthcare marketing agency, we understand the importance of effective medical SEO strategies for doctors in today’s digital landscape. In this article, we will delve into comprehensive techniques that can help doctors outrank their competitors and boost their online visibility. By implementing these strategies, … Read More

Effective Doctor Referral Marketing Strategies for Optimal Growth
At Physician Referral Marketing, we understand the importance of effective doctor referral marketing strategies in driving growth and success in the healthcare industry. In this article, we will provide you with comprehensive insights and actionable tips to help you outrank your competitors and … Read More

What is a great medical website design?
Healthcare organizations are faced with expanded challenges as the internet becomes a vital and growing requirement for the industry. 2020 and the shift to telehealth has been one of the more eye-opening experiences of the past decade in medical marketing. Nearly overnight, consumer behavior … Read More

We’re proud to announce that we’re a Facebook Marketing Partner!  We have been creating client content and campaigns since before business pages were allowed (it was basically the wild west!).  You can access our listing here.
What is a Facebook Marketing Partner?
Facebook Marketing Partners are companies and agencies that have experience … Read More

Digital advertising, done well, can be an absolute miracle for a practice or healthcare system.  Done poorly, or without a sound strategy, and it can be a budget killer.

For the purposes of this article, we’ll focus on digital advertising in the realm of Google search and display ads.  Google gets … Read More

Physician liaison marketing can be a huge boon to your practice, accelerating your long-term referral growth. However, many practices struggle to manage their physician liaisons and marketing programs, for several reasons.

Management cost:  physician liaison marketing programs require strong management.  You may opt to have someone already on your team … Read More

2020 saw a lot of talk about implicit bias training in healthcare- and very little action. There was actually a bit of backlash to the directive from Gov. Whitmer in Michigan after she declared on July 9th that healthcare professionals will be required to take implicit bias training to obtain … Read More