If you're like most medical practices, you have a hard enough time getting yourself to rank for one website- coming up with relevant content, getting your local listing to rank, sharing through social, etc. So why on earth would you want to have two or more sites? With multiple sites, ... Read More
18
Feb2014
03
Apr2013
You've heard us tell you that marketing is about building connections, visibility, and credibility. But there’s one underlying, fundamental aspect to marketing your practice that should permeate everything you do: human emotion. Sure, it’s crucial to develop a web presence through a comprehensive site and social media activity, and yes, ... Read More
22
Mar2013
At PRM, we are huge proponents of smart advertising, and one of the best tools at your disposal is Facebook Advertising. Facebook ad campaigns are an easy and cost-effective way to consistently connect to people who have already expressed an interest in your practice, keeping you front and center when ... Read More
15
Mar2013
Healthcare Pinterest Marketing: Pinterest isn't just for sharing recipes, wedding planning, and retail marketing. With the addition of a "Health & Fitness" category to its boards, the social network has increased the possibility for healthcare niches to connect with their patients.
However, using Pinterest presents a unique challenge for many healthcare ... Read More
08
Mar2013
There's a wealth of healthcare social media information out there for providers to read through and work into their social media marketing plan. However, gleaning the good out of the garbage is a nearly insurmountable task. When it comes to social media for healthcare, the information overload seems to actually ... Read More
01
Mar2013
A physician liaison, or physician relations manager, is a professional dedicated to representing a physician or specialized medical/surgical group in an effort to establish and strengthen the relationship between potential referring physicians and hospitals. By maintaining an open line of communication with physicians and performing diligent outreach, physician liaisons maintain ... Read More
28
Feb2013
Social media ROI - the myth, the legend!
It’s the million dollar question – can you have a return on investment on your social media activities, and can it be measured? Many of our clients have told us that they've heard you can't accurately measure social media ROI, or they've invested ... Read More
23
Feb2013
PRM launched its new website: www.physicianreferralmarketing.com. The new design is simple, sleek and modern, reflecting the company’s mission to provide physicians with a straightforward source for healthcare marketing information while showcasing their services offered, which include marketing plan consulting, referral development, SEO, website & graphic design, social media management, advertising campaigns, ... Read More