Physician Referral Marketing
specializes in medical & dental marketing solutions for the healthcare industry.

Starting January 2025, Meta will introduce sweeping changes to its advertising policies, tightening restrictions on targeting capabilities for healthcare marketers. These updates, outlined in Target Continuum’s recent analysis, aim to safeguard user privacy, but they also pose challenges for healthcare advertisers reliant on precision targeting. The new policies limit the … Read More

Table of Contents

Is Your Marketing Strategy Holding Back Your Audiology Practice?
How Our Agency Fixes Your Audiology Marketing Challenges

Dominate Local SEO for Audiology
Create Content That Resonates With Patients
Run High-Converting PPC Campaigns
Maximize Patient Engagement on Social Media
Leverage Your Referral Network
Ensure Your Website is Accessible … Read More

Table of Contents

Is Your Marketing Strategy Holding Back Your Oral Surgery Practice?
How Our Agency Fixes Your Oral Surgery Marketing Challenges

Dominate Local SEO for Dental Implants
Create Patient-Focused, Conversion-Driven Content
Run High-Converting PPC Campaigns
Maximize Patient Engagement on Social Media
Strengthen Your Referral Network
Ensure Your Website is … Read More

In today’s healthcare landscape, physician referrals play a crucial role in practice growth, especially for specialists. However, the referral process has evolved, with physicians relying more on digital research to identify potential referral partners. That’s why building a solid digital marketing strategy designed to foster physician referrals is no longer … Read More

In today’s digital landscape, the role of Google Ads in helping audiologists attract more patients and grow their practices is paramount. Audiology marketing leverages Google’s massive search engine reach to not only increase visibility but also drive highly qualified leads directly to their websites. Our comprehensive guide walks audiologists through … Read More

Comprehensive Medical SEO Strategies for Doctors
At our healthcare marketing agency, we understand the importance of effective medical SEO strategies for doctors in today’s digital landscape. In this article, we will delve into comprehensive techniques that can help doctors outrank their competitors and boost their online visibility. By implementing these strategies, … Read More

Effective Doctor Referral Marketing Strategies for Optimal Growth
At Physician Referral Marketing, we understand the importance of effective doctor referral marketing strategies in driving growth and success in the healthcare industry. In this article, we will provide you with comprehensive insights and actionable tips to help you outrank your competitors and … Read More

What is a great medical website design?
Healthcare organizations are faced with expanded challenges as the internet becomes a vital and growing requirement for the industry. 2020 and the shift to telehealth has been one of the more eye-opening experiences of the past decade in medical marketing. Nearly overnight, consumer behavior … Read More

We’re proud to announce that we’re a Facebook Marketing Partner!  We have been creating client content and campaigns since before business pages were allowed (it was basically the wild west!).  You can access our listing here.
What is a Facebook Marketing Partner?
Facebook Marketing Partners are companies and agencies that have experience … Read More

Digital advertising, done well, can be an absolute miracle for a practice or healthcare system.  Done poorly, or without a sound strategy, and it can be a budget killer.

For the purposes of this article, we’ll focus on digital advertising in the realm of Google search and display ads.  Google gets … Read More

Physician liaison marketing can be a huge boon to your practice, accelerating your long-term referral growth. However, many practices struggle to manage their physician liaisons and marketing programs, for several reasons.

Management cost:  physician liaison marketing programs require strong management.  You may opt to have someone already on your team … Read More

2020 saw a lot of talk about implicit bias training in healthcare- and very little action. There was actually a bit of backlash to the directive from Gov. Whitmer in Michigan after she declared on July 9th that healthcare professionals will be required to take implicit bias training to obtain … Read More

While more and more patients are finding their way to your office via the web, getting patient referrals from other physicians is still very much imperative, if not vital. Time and time again, practices that engage in referral-based marketing have doubled and tripled their new patient numbers simply by picking up new … Read More

While acquiring new patients is usually the goal, one of the most powerful yet overlooked marketing tools in your practice is your existing patient database. These patients already know and trust you and your practice but it might just take a simple tap on the shoulder to remind them. Staying … Read More

We recently won a top spot among the Top 20 Advertising Agencies in metro Detroit, and we couldn’t be prouder!

From their notes:
Physician Referral Marketing is a full-service advertising and marketing agency that focuses on assisting physicians and dentists in the health care industry with advertising their services online and through … Read More

COVID-19 is not sparing health care workers, and as such a strong healthcare crisis communications strategy is imperative.  There are two main questions to consider:

1.) How do you communicate internally and/or externally when healthcare workers become infected?

2.) How do you address social media issues/attacks when COVID related incidents happen?

Nationally, about … Read More

We can’t emphasize enough how the importance of building relationships through referral-based marketing. Whether it’s an existing staff member, marketing representative or themselves, getting out there and meeting potential referring offices has shown stellar results and helped many practices drastically increase their new patient numbers. Like other things, it does … Read More

Update January 2019:  Vitals.com is not responding to most emails, contact forms, or review disputes. Read more about it here. If you have a review you wish to dispute, your best bet is to contact us and take part in our pay-for-performance reputation restoration program.

Update June 2018: Vitals.com no longer … Read More

Nobody likes Vitals.  Sometimes I suspect even employees at Vitals dislike Vitals.  But lately, physicians and practices dislike it even more than normal.

See, several years ago Vitals allowed physicians and practice managers to claim their profile and access a backend to manage the information displayed and the get a birdseye … Read More

There’s no single ‘silver bullet’ or one-size-fits-all method to a recruitment search. Like a snowflake, no two recruitment searches are ever alike. So you need to have a variety of tools in your tool belt if you want to be a successful recruiter.
For this article, we’ll focus on LinkedIn in particular because … Read More

Offering great customer service has been a powerful marketing initiative for any and every business for as long as we can remember. Whether its the sincere small-talk with a clerk, a rare glimpse of honesty, a great return policy or even convenience, great customer service has not only encouraged loyalty … Read More

Providing a great service for our patients is certainly an important element of marketing our medical practices.  However, our patients are not our only patrons. One of the most powerful sources of new patients can come from referring physicians. For many, this might even be the strongest source of business. … Read More

We hear day in and day out about how important “word-of-mouth” is to our practice’s referral-based marketing. However, don’t undermine the importance of documenting these satisfactory visits.  With the internet as the driving force behind potential patients finding you, it’s essential to generate positive reviews on your local web listings … Read More

With referral-based marketing, we often discuss several opportunities to get out there, interact with others, and give presentations to potential referral sources whether it’s to another physician or to the community.  We have an entire referral outreach marketing program dedicated to getting you or a subject matter expert (SME) from … Read More

Presented by Laura Mikulski at the 2017 Annual Conference for Free Clinics of Michigan.
Full Presentation

Why Use Social Media
As an organization you can use social media to educate, inform, spread awareness, advocate, and raise funds for your clinic. The platform with the largest user base is Facebook, which is what we’ll … Read More

A huge source of concern that’s been building over the years is the sometimes severe drop in referrals specialists see when their referral sources become part of an integrated healthcare system.  It’s already known that some hospital groups, such as Henry Ford Hospital here in Michigan, make it impossible to … Read More

We can’t emphasize enough how much success our clients get from building relationships through referral-based marketing. Whether it’s an existing staff member, marketing representative or themselves, getting out there and meeting potential referring offices has shown stellar results and helped many practices drastically increase their new patient numbers. Like other … Read More

The holiday season is rapidly approaching, and if you haven’t started planning your marketing strategy for 2017 now is the perfect time to start. Your digital marketing channel is a critical component of your overall visibility, and as such a quarterly SEO assessment is a smart choice alongside more traditional … Read More

While more and more patients are finding their way to your office via the web, getting patient referrals from other physicians is still very much imperative, if not vital. Time and time again, practices that engage in referral-based marketing have doubled and tripled their new patient numbers simply by picking up new … Read More

Physician Referral Marketing has decided to become a Google Partners agency! What this means, in the most simple terms, is that we employ best practices with Google products and employ professionals with demonstrated competence in Google products (such as Adwords/Analytics), which signifies that our company is strong, has happy customers, and effectively manages … Read More

The wisdom of Forrest Gump is streaming through my brain right now. Remember the famous line from the movie?  “I may not be a smart man, Jenny. But I know what love is.”
Well…
“I may not be a doctor, but I know how to market one.” And at work I have … Read More

We’re excited to announce that we’ll be showing off our online reputation management for doctors at the Oakland County Medical Main Street event tomorrow! If you’re a Michigan physician registered for the event, be sure to stop by and say hello! Registration page here: Oakland County Medical Main St

Our online … Read More

We *love* making your practice stand out online!
For many practices, January & February are slow months as potential patients clamp deal with renewed deductibles and recovery from holiday expenses.  Knowing this, it’s the PERFECT time to put into action a marketing strategy to promote your practice’s visibility in Google’s search engine through … Read More

If you’re anything like most private practice physicians we’ve worked with, your practice started small—and so did your referral marketing program. You probably had plenty of time on your hands to visit neighboring medical offices to introduce yourself and leave some of your literature.

But as your growing practice matures, adding new … Read More

If you’re a professional of any sort, you’re likely to have a Linkedin profile. The social network acts as a way to keep professional connections from seeing all your blase personal posts on Facebook, while still maintaining a personal connection to network & use as references in the future.  Think … Read More

Officite is the 800lb gorilla in the room when it comes to podiatrist website design and podiatrist marketing.  They’ve captured an IMMENSE amount of market share because they offer extremely competitive prices for SEO, hosting, and website design.  In fact, if you do a google search for a podiatrist or … Read More

As the largest, most influential search engine, Google faces a daily challenge in how they can best present results to users.  In the early days of the internet, webmaster & designers were able to game the elaborate algorithms that determined search engine rank positions (SERPs) through relatively easy mechanisms:  they … Read More

Your online reputation as a physician is crucial, probably even more so than you may realize. The Internet has opened up the door to allowing people to access info on your practice and yourself, but by the same token it has made it possible for there to be fraudulent information … Read More

We *love* making your practice stand out online!
For many practices, January & February are slow months as potential patients clamp down due to renewed deductibles and recovery from holiday expenses.  Knowing this, it’s the PERFECT time to put into action a marketing strategy to promote your practice’s visibility in Google’s … Read More

Orthopaedic surgeons:  want to grow your practice? Practice growth can be stimulated in a huge way by increasing patient referrals to your orthopaedic practice.

At Physician Referral Marketing, we focus on several channels to drive the growth of a practice, including digital marketing, local online visibility/SEO, outreach efforts to stimulate brand awareness … Read More

As a physician or practice owner, you know by now that search engine optimization is essential to grow your practice.  You’ve likely been approached daily via email, mailers, and phone by companies asking for your business and promising the best online visibility.  Maybe those hard pitches are a turn off … Read More

If you’re like most medical practices, you have a hard enough time getting yourself to rank for one website- coming up with relevant content, getting your local listing to rank, sharing through social, etc.  So why on earth would you want to have two or more sites? With multiple sites, … Read More

Marketing a podiatry practice may seem daunting, and it should- competition in cities with established podiatrists is fierce, and podiatrists are some of the front runners for adopting new marketing techniques and advertising standards.  Podiatrist employment is increasing faster than average according to the US Dept of Labor report on podiatry’s … Read More

Google Hummingbird affects medical marketing in a huge way, and if you’ve been using underhanded ‘black-hat’ techniques or dealing with a disreputable company, you may been in for a rude awakening.

When you search for something on Google, results vary based on location, individual, time of day, and social site interaction … Read More

As a physician or healthcare provider, you likely already know that you need a website.  But, after that website is created, how do you make sure that it’s found when someone searches for your specialty? SEO strategy is that crucial component that turns your website from a passive bundle of … Read More

Semantic searching is poised to make massive changes in your search results and overall SEO strategy. It’s a concept that’s been around since at least 2008, but only recently began to impact content creation and SEO strategies.  The main driver for this change is Google (as always) and their ever-changing … Read More

Congratulations! You’ve picked the location for your new office space, you’ve hired administrative staff, and your equipment is all installed.  Now, onto the most important task for your burgeoning practice: getting patients in the door.  How to market a new medical practice is a topic not often explored, despite being … Read More

You’ve heard us tell you that marketing is about building connections, visibility, and credibility.  But there’s one underlying, fundamental aspect to marketing your practice that should permeate everything you do: human emotion.  Sure, it’s crucial to develop a web presence through a comprehensive site and social media activity, and yes, … Read More

At PRM, we are huge proponents of smart advertising, and one of the best tools at your disposal is Facebook Advertising. Facebook ad campaigns are an easy and cost-effective way to consistently connect to people who have already expressed an interest in your practice, keeping you front and center when … Read More

Healthcare Pinterest Marketing: Pinterest isn’t just for sharing recipes, wedding planning, and retail marketing.  With the addition of a “Health & Fitness” category to its boards, the social network has increased the possibility for healthcare niches to connect with their patients.

However, using Pinterest presents a unique challenge for many healthcare … Read More

There’s a wealth of healthcare social media information out there for providers to read through and work into their social media marketing plan. However, gleaning the good out of the garbage is a nearly insurmountable task. When it comes to social media for healthcare, the information overload seems to actually … Read More

A physician liaison, or physician relations manager, is a professional dedicated to representing a physician or specialized medical/surgical group in an effort to establish and strengthen the relationship between potential referring physicians and hospitals. By maintaining an open line of communication with physicians and performing diligent outreach, physician liaisons maintain … Read More

Social media ROI – the myth, the legend!

It’s the million dollar question – can you have a return on investment on your social media activities, and can it be measured? Many of our clients have told us that they’ve heard you can’t accurately measure social media ROI, or they’ve invested … Read More

Did you get a website up and running because someone said you needed one? Don’t get me wrong, every business needs a website. But a website isn’t just a placeholder, and a bad website can actually be harming your practice. Below, we explore a few healthcare website design issues that … Read More

Through the innumerable forms of marketing, referral marketing stands out as vastly superior for most businesses- but ESPECIALLY for healthcare specialty practices.  Healthcare referral marketing is also an entirely different beast as compared to referral marketing for retailers and small business, due to the nature of the relationships built.

Traditional forms … Read More

Social media is a virtually untapped way of marketing your medical practice. Read on to discover how it can help your practice rise above the competition.

Have you integrated social media into your practices marketing efforts?  Do you have questions about where to start, what to do, and how it will … Read More

PRM launched its new website: www.physicianreferralmarketing.com. The new design is simple, sleek and modern,  reflecting the company’s mission to provide physicians with a straightforward source for healthcare marketing information while showcasing their services offered, which include marketing plan consulting, referral development, SEO, website & graphic design, social media management, advertising campaigns, … Read More