Presented by Laura Mikulski at the 2017 Annual Conference for Free Clinics of Michigan.
Full Presentation
Why Use Social Media
As an organization you can use social media to educate, inform, spread awareness, advocate, and raise funds for your clinic. The platform with the largest user base is Facebook, which is what we’ll ... Read More
23
May2013
Semantic searching is poised to make massive changes in your search results and overall SEO strategy. It’s a concept that’s been around since at least 2008, but only recently began to impact content creation and SEO strategies. The main driver for this change is Google (as always) and their ever-changing ... Read More
May 23, 2013Laura Mikulski
03
Apr2013
You've heard us tell you that marketing is about building connections, visibility, and credibility. But there’s one underlying, fundamental aspect to marketing your practice that should permeate everything you do: human emotion. Sure, it’s crucial to develop a web presence through a comprehensive site and social media activity, and yes, ... Read More
April 3, 2013Laura Mikulski
15
Mar2013
Healthcare Pinterest Marketing: Pinterest isn't just for sharing recipes, wedding planning, and retail marketing. With the addition of a "Health & Fitness" category to its boards, the social network has increased the possibility for healthcare niches to connect with their patients.
However, using Pinterest presents a unique challenge for many healthcare ... Read More
March 15, 2013Laura Mikulski
08
Mar2013
There's a wealth of healthcare social media information out there for providers to read through and work into their social media marketing plan. However, gleaning the good out of the garbage is a nearly insurmountable task. When it comes to social media for healthcare, the information overload seems to actually ... Read More
March 8, 2013Laura Mikulski
28
Feb2013
Social media ROI - the myth, the legend!
It’s the million dollar question – can you have a return on investment on your social media activities, and can it be measured? Many of our clients have told us that they've heard you can't accurately measure social media ROI, or they've invested ... Read More
February 28, 2013Laura Mikulski
25
Feb2013
Social media is a virtually untapped way of marketing your medical practice. Read on to discover how it can help your practice rise above the competition.
Have you integrated social media into your practices marketing efforts? Do you have questions about where to start, what to do, and how it will ... Read More
February 25, 2013Laura Mikulski