20

Mar2026

We often hear from practices who are concerned about integration and the pressures being put upon referral sources once they’re purchased by the local health system.  Many physicians are concerned that referral marketing might prove fruitless in the face of this financial pressure. In theory, this makes sense.  In reality, it’s ... Read More

19

Mar2026
Marketing is innovative, creative, and with all the technology we have today, it’s likely you’ll feel overwhelmed when trying to chase the freshest and latest medical marketing tactics. However, it’s important that we don’t get ahead of ourselves and forget about some of our more basic marketing strategies that should ... Read More

19

Mar2026
Even with all the great marketing tools at our disposal, its no argument that word-of-mouth referrals still have an incredibly enormous impact on the success of our practice. We can spend a pretty penny each month on the best web-based or external marketing out there but the question is, can ... Read More

19

Mar2026
In the world of marketing your medical practice, the services and products you offer are only as good as people REMEMBER it.  Marketing’s 2 P’s of success; PERSISTENCE and PRESENCE, are essential elements when not only launching a marketing initiative, but also maintaining it.   Whether you are visiting your local ... Read More

19

Mar2026
CareDash promotes itself as the most transparent healthcare review platform, giving patients a secure place to leave their feedback and to read about what others have to say about different providers. If you’re a doctor, this is exactly the kind of environment you want to route your patients toward to get ... Read More
blog-audiology-marketing-failing

13

Oct2024
Table of Contents Is Your Marketing Strategy Holding Back Your Audiology Practice? How Our Agency Fixes Your Audiology Marketing Challenges Dominate Local SEO for Audiology Create Content That Resonates With Patients Run High-Converting PPC Campaigns Maximize Patient Engagement on Social Media Leverage Your Referral Network Ensure Your Website is Accessible ... Read More
blog-award-winning-healthcare-marketing-agency

03

Sep2020
We recently won a top spot among the Top 20 Advertising Agencies in metro Detroit, and we couldn’t be prouder! From their notes: Physician Referral Marketing is a full-service advertising and marketing agency that focuses on assisting physicians and dentists in the health care industry with advertising their services online and through ... Read More
September 3, 2020Laura Mikulski
blog-Building-Physician-Referral-Relationships

12

May2020
We can’t emphasize enough how the importance of building relationships through referral-based marketing. Whether it’s an existing staff member, marketing representative or themselves, getting out there and meeting potential referring offices has shown stellar results and helped many practices drastically increase their new patient numbers. Like other things, it does ... Read More
May 12, 2020Dawn Knoll

12

Jul2017
So this week was the coveted World Series of Poker (WSOP) Main Event.  And while watching poker finalists Pius Heinz, Martin Staszko, and Ben Lamb battle it out, I thought about Google Analytics of all things!  I was recently at an American Academy of Podiatric Practice Management (AAPPM) meeting in ... Read More
blog-medical-referral-marketing-integrated-healthcare-systems

02

May2017
A huge source of concern that’s been building over the years is the sometimes severe drop in referrals specialists see when their referral sources become part of an integrated healthcare system.  It’s already known that some hospital groups, such as Henry Ford Hospital here in Michigan, make it impossible to ... Read More

10

Jan2017

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January 10, 2017Alexandra Destefanis
love-discount-2016

01

Feb2016
We *love* making your practice stand out online! For many practices, January & February are slow months as potential patients clamp deal with renewed deductibles and recovery from holiday expenses.  Knowing this, it's the PERFECT time to put into action a marketing strategy to promote your practice's visibility in Google's search engine through ... Read More
February 1, 2016Alexandra Destefanis