(1) 888 336 1344
/
Contact Us
Physician Referral Marketing Physician Referral Marketing Physician Referral Marketing
Navigation
  • Home
  • About
  • Who We Serve
    • Audiologists & Hearing Professionals
    • Dentists & Oral Surgeons
    • Mental Health Groups & Therapists
    • Urologists & Urogynecologists
  • Services
    • Full Service Advertising Agency
      • PPC Advertising
    • Physician Liaison Referral Marketing
      • Physician Liaison Referral Marketing
      • Medical Practice Representation – Locations Served
      • Physician Liaison Program Considerations
      • Referral Marketing Program FAQs
    • Search Engine Optimization (SEO)
      • Medical SEO
      • WordPress SEO Specialist Services
      • WIX SEO Specialist Services
      • Weebly SEO Specialist Services
      • Officite SEO Specialist Services
    • Local Search Marketing
    • Website Design
      • Audiology Website Design
    • Online Reputation Management
      • Reputation Restoration – Remove Negative Reviews
      • Reputation Management – Get Positive Reviews
      • Physician Sensitivity Training
      • Implicit Bias Training
    • Graphic Design Services
  • Blog
  • Contact
    • Affiliate Partner Program
    • Careers
    • Employee Login
      • Employee Portal
  • Client Login
  • Next Post
  • Previous Post
blog-Building-Physician-Referral-Relationships

Building Physician Referral Relationships

We can’t emphasize enough how the importance of building relationships through referral-based marketing. Whether it’s an existing staff member, marketing representative or themselves, getting out there and meeting potential referring offices has shown stellar results and helped many practices drastically increase their new patient numbers. Like other things, it does take time and can sometimes be a dreaded task, but referral-based marketing is something that most definitely should not be ignored. Whether you’re going out for the first time or you just haven’t been out in a while, read below for some ideas for connecting with potential referring offices.

1. EDUCATIONAL EVENTS 

Educational events are a fantastic way to get in front of referring physicians and staff without being overly ‘salesy’.  Also, please don’t confuse this with a traditional lunch-and-learn; while lunch-and-learns can sometimes be the only way to get face time with a practice, we have found many practices are limiting or banning them.  Schedule an event with a potential referring office and get a chance to meet their TEAM, chat with the physicians and even give a brief presentation about how your practice can help provide comprehensive care to their patients. Already did a lunch or event with the providers in the past? Consider offering to do a presentation direct to their patients- this type of value-added presentation to patients is leveraged by offices that like to keep their patients engaged and filling their waiting rooms.

2. INSURANCE & SYMPTOM LIST

Don’t show up empty-handed. Remember that a simple insurance list can be a powerful tool to help the referral process. Include all your practice information as well as your Tax ID and NPI #’s and any other information that will make for an easy referral process. Include your value proposition – if we’re providing physician liaison representation, we ALWAYS include your value proposition on leave-behind collateral marketing material.

We also highly recommend a symptom checklist if you are specifically trying to grow a certain service line.  Pain assessment checklists, sleep disorder risk lists, etc- they can all be used by the potential referral source to help determine if their patient would benefit from your care.

3. STOP IN FOR A FOLLOW UP

Whether it’s an office that has referred in the past or a brand new office, stop in immediately after they send over a referral. No need to do this each and every time, but stopping in to follow up can be a great excuse to get you in the door, say thanks, and drop off more business cards and an insurance list. Sending a staff member or physician liaison? Send them with a hand-written thank you note for an added touch or mention that you happen to be in the area and figured you’d hand-deliver a consult note.

4. DON’T BE A STRANGER

Again, persistence is key with referral-based marketing. On average, it takes 3 points of contact before a new potential referral source begins to trust you enough to send referrals your way. Staying top of mind is key, and will help them pinpoint when your ideal patient comes through. Physician liaison marketing is consistent and requires these follow-ups to be effective. Even if not often, make sure you don’t go for months at a time where you don’t stop in. This could very well open up an opportunity for another practice to get in there. Drop-in for a brief visit to say hello, say thanks, chitchat with the staff, or drop off some afternoon coffee and munchkins. Just remember to leave some more cards, referral pads, and insurance lists!

Related posts:

How to Build a Digital Marketing Plan that Drives Physician Referrals
Why Your Audiology Marketing is Failing (And How We Can Fix It)
10 Reasons to Outsource Your Physician Liaison Marketing
May 12, 2020 / Physician Liaison Referral Marketing, Uncategorized / Tags: doctor to doctor referral marketing, grow your referrals, increase patient referrals, michigan physician liaison, physician liaison

About the Author

Avatar photo
Dawn Knoll

Copywriting & Physician Liaison at Physician Referral Marketing. Loves anything medical marketing!!

Related Posts

Read More
What is a Physician Liaison?
Read More
Increasing Patient Referrals to Your Orthopaedic Practice
Read More
How to Increase Physician Referral Relationships
Read More
How to Build a Digital Marketing Plan that Drives Physician Referrals
Read More
Will Your Presentation Help to Grow Your Referrals?
Read More
Read More
What is healthcare referral marketing?
Read More
Healthcare Relationship Marketing: Tapping into Emotion

Comments

No comment yet.

Cancel reply
Leave a Reply

Your email address will not be published. Required fields are marked *

  • Next Post
  • Previous Post
grow your practice

Search our Website

In The News

Calendar

June 2025
M T W T F S S
 1
2345678
9101112131415
16171819202122
23242526272829
30  
« Dec    

Sign up for our Newsletter!

Search our Website

Tags

Anything in here will be replaced on browsers that support the canvas element

  • physician marketing
  • healthcare marketing
  • medical marketing
  • specialized medicine marketing
  • referral marketing
  • medical referral marketing
  • healthcare social media
  • physician referral marketing
  • social media for doctors
  • facebook marketing for healthcare

Physician Referral Marketing (PRM) is a full service healthcare marketing agency serving physicians, dentists, specialists, & home health care groups. We specialize in effective marketing both online & off, SEO, and referral development.

Tel: (1) 888-336-1344
Fax: (1) 888-336-1344
hello@physicianreferralmarketing.com

Website security

Services

  • Advertising Campaigns
  • Content Marketing
  • Dental Practice Marketing
  • Discounts & Special Offers
  • Healthcare Crisis Communication
  • Healthcare Marketing Agency
  • Healthcare Referral Marketing
  • Healthcare Website Design
  • Medical Practice Marketing
  • News
  • Online Reputation Management
  • Orthopaedic Marketing
  • Patient Referral Marketing
  • Physician & Healthcare Training
  • Physician Liaison Referral Marketing
  • Physician Recruitment
  • Podiatry Marketing
  • Search Engine Optimization
  • Social Media Marketing & Management
  • Uncategorized

Marketing for Specialty Health Services

Individuals & practices in health services, like doctors, dentists, orthodontists, podiatrists, veterinarians, home health services and more rely on PRM for their marketing needs. We know that one-size-fits-all is simply doesn't work for health care providers: our solutions are custom to the individuals & practices we serve.

Mailing Address

23211 Woodward #111
Ferndale MI 48220
Phone: 888-336-1344

Privacy Policy

Specialties Served

Physicians, Doctors, Dentists, Orthodontists, Periodontists, Surgeons, Hospitals, Cardiologists, Physical Therapists, Veterinarians, Podiatrists, Home Health Care, Medical Device Groups, Detox Centers, Prosthetic Manufacturers, Audiologists, Chiropractors, and more! Contact us today.

Serving practices & individuals nationwide.

upcity
Physician Referral Marketing - Medical marketing for specialists, dentists, and hospitals 2025
  • Home
  • /
  • About
  • /
  • Who We Serve
  • /
  • Services
  • /
  • Blog
  • /
  • Contact
  • /
  • Client Login
  • /