Table of Contents

1. Is Your Marketing Strategy Holding Back Your Oral Surgery Practice?
2. How Our Agency Fixes Your Oral Surgery Marketing Challenges
   • Dominate Local SEO for Dental Implants
   • Create Patient-Focused, Conversion-Driven Content
   • Run High-Converting PPC Campaigns
   • Maximize Patient Engagement on Social Media
   • Strengthen Your Referral Network
   • Ensure Your Website is Mobile-Optimized
3. Our Agency’s Checklist for Oral Surgery Marketing Success
4. Best Practices for Patient Acquisition by Common Procedures
   • Dental Implants
   • Wisdom Teeth Removal
   • Full-Arch Restorations
5. Ready to Grow Your Oral Surgery Practice in 2025?

Is Your Marketing Strategy Holding Back Your Oral Surgery Practice?

2024 revealed critical gaps in the marketing strategies for oral surgery practices, particularly for high-revenue procedures like dental implants. If your practice struggled to attract patients and hit procedure goals, it’s not because demand isn’t there—it’s because your marketing isn’t working as hard as it should. As an agency specializing in healthcare marketing, we’re here to show you how to turn things around.

How Our Agency Fixes Your Oral Surgery Marketing Challenges

We’ve worked with numerous oral surgery practices, and the hurdles they face are often the same: local competition, low patient awareness, and ineffective marketing. Here’s how our agency steps in to solve these oral surgery marketing challenges and deliver real results.

Dominate Local SEO for Dental Implants

Local SEO for oral surgeons is essential for dental implant marketing. Our agency optimizes your presence in local search by:

• Conducting in-depth local keyword research to identify high-value terms like “dental implants in [City]” that prospective patients are actively searching for.
• Optimizing your Google Business Profile with detailed service descriptions, high-quality images, and patient reviews to increase local visibility.
• Creating geo-targeted content such as blogs, case studies, and location pages designed to rank highly in local searches.

Create Patient-Focused, Conversion-Driven Content

Your website content should drive patient conversions. We craft compelling content by:

• Developing case studies and patient testimonials that highlight your expertise, particularly for complex cases like full-arch restorations.
• Producing educational blog posts and videos that simplify the implant process and address patient concerns about recovery, risks, and outcomes.
• Building high-converting landing pages focused on your core services, like dental implants, to capture leads.

Run High-Converting PPC Campaigns

Our targeted dental PPC campaigns drive immediate traffic to your website by:

• Bidding on the most profitable keywords related to dental implants and oral surgery.
• Running continuous A/B tests on ad copy and landing pages to maximize conversion rates.
• Designing conversion-focused landing pages tailored to each campaign’s intent, ensuring that clicks turn into booked consultations.

Maximize Patient Engagement on Social Media

Social media platforms are untapped resources for many oral surgeons. We help you leverage them by:

• Running targeted social media ads that promote your success stories, highlight dental implant services, and offer free consultations.
• Using retargeting ads to re-engage patients who’ve visited your site but haven’t yet converted.
• Creating engaging video content to humanize your practice and build trust with potential patients.

Strengthen Your Referral Network

Referrals from local dentists and physicians are one of the best ways to attract high-quality patients. We enhance your referral marketing by:

• Regularly communicating with dentists and physicians via newsletters and email updates on patient outcomes.
• Offering co-branded educational materials to help local dentists explain your services to their patients.
• Setting up a patient referral program that incentivizes your current patients to refer friends and family.

Ensure Your Website is Mobile-Optimized

A mobile-responsive website is critical for patient acquisition. We make sure your site:

• Is fast and easy to navigate on smartphones and tablets.
• Includes click-to-call features and easily accessible contact forms for seamless appointment booking.
• Offers a clean, engaging user experience that builds trust and encourages conversions.

Our Agency’s Checklist for Oral Surgery Marketing Success

To ensure your practice stands out in 2025, here’s what our agency recommends:

• Comprehensive SEO Audit and Strategy: Rank for high-value, locally targeted terms related to dental implants and oral surgery.
• Customized PPC Campaigns: Drive targeted traffic for high-value procedures like dental implants and ensure landing pages convert.
• Content Marketing Strategy: Build trust through patient testimonials, educational content, and procedure success stories.
• Dental Referral Marketing Program: Strengthen relationships with dentists, physicians, and patients to drive new referrals.
• Website Optimization: Ensure your website is fast, mobile-friendly, and designed to convert visitors into consultations.

Best Practices for Patient Acquisition by Common Procedures

Dental Implants

• Highlight the Value Proposition: Many patients delay implants due to cost concerns. We create content that emphasizes the long-term value and health benefits, improving conversion rates.
• Target High-Intent Keywords: We focus on keywords like “permanent tooth replacement” and use PPC and SEO to capture patients actively looking for solutions.
• Patient Education Campaigns: Detailed blog posts and explainer videos about the implant process, recovery, and aftercare ensure patients are informed and ready to commit.

Wisdom Teeth Removal

• Target Urgent Needs: For wisdom teeth removal, we run PPC campaigns targeting urgent keywords such as “emergency oral surgeon near me.”
• Educational Content: We create content that addresses common patient concerns about pain management, recovery times, and risks, helping reduce anxiety and increase bookings.

Full-Arch Restorations

• Nurture Leads Over Time: Full-arch restorations often require a longer decision-making process. We implement email nurturing campaigns that provide potential patients with consistent information about the procedure and financing options.
• Showcase Success Stories: Case studies and testimonials from patients who’ve undergone full-arch restorations build trust and inspire others to take the next step.

Ready to Grow Your Oral Surgery Practice in 2025?

If you’re ready to overcome the challenges of 2024 and grow your practice, reach out to us for a free marketing strategy consultation. We’ll develop a tailored plan to help you acquire more patients for high-value procedures like dental implants, ensuring your practice thrives in the coming year. Don’t wait—take control of your marketing today and schedule your consultation!