In today’s healthcare landscape, physician referrals play a crucial role in practice growth, especially for specialists. However, the referral process has evolved, with physicians relying more on digital research to identify potential referral partners. That’s why building a solid digital marketing strategy designed to foster physician referrals is no longer ... Read More
12
Nov2020
While more and more patients are finding their way to your office via the web, getting patient referrals from other physicians is still very much imperative, if not vital. Time and time again, practices that engage in referral-based marketing have doubled and tripled their new patient numbers simply by picking up new ... Read More
November 12, 2020Dawn Knoll
02
May2017
A huge source of concern that’s been building over the years is the sometimes severe drop in referrals specialists see when their referral sources become part of an integrated healthcare system. It’s already known that some hospital groups, such as Henry Ford Hospital here in Michigan, make it impossible to ... Read More
May 2, 2017Alexandra Destefanis
02
Sep2016
While more and more patients are finding their way to your office via the web, getting patient referrals from other physicians is still very much imperative, if not vital. Time and time again, practices that engage in referral-based marketing have doubled and tripled their new patient numbers simply by picking up new ... Read More
September 2, 2016Alexandra Destefanis
01
Mar2013
A physician liaison, or physician relations manager, is a professional dedicated to representing a physician or specialized medical/surgical group in an effort to establish and strengthen the relationship between potential referring physicians and hospitals. By maintaining an open line of communication with physicians and performing diligent outreach, physician liaisons maintain ... Read More
March 1, 2013Laura Mikulski