Dawn Knoll

Copywriting & Physician Liaison at Physician Referral Marketing. Loves anything medical marketing!!



Physician liaison marketing can be a huge boon to your practice, accelerating your long-term referral growth. However, many practices struggle to manage their physician liaisons and marketing programs, for several reasons. Management cost:  physician liaison marketing programs require strong management.  You may opt to have someone already on your team ... Read More
February 15, 2021Dawn Knoll


While more and more patients are finding their way to your office via the web, getting patient referrals from other physicians is still very much imperative, if not vital. Time and time again, practices that engage in referral-based marketing have doubled and tripled their new patient numbers simply by picking up new ... Read More
November 12, 2020Dawn Knoll


We can’t emphasize enough how the importance of building relationships through referral-based marketing. Whether it’s an existing staff member, marketing representative or themselves, getting out there and meeting potential referring offices has shown stellar results and helped many practices drastically increase their new patient numbers. Like other things, it does ... Read More
May 12, 2020Dawn Knoll


Offering great customer service has been a powerful marketing initiative for any and every business for as long as we can remember. Whether its the sincere small-talk with a clerk, a rare glimpse of honesty, a great return policy or even convenience, great customer service has not only encouraged loyalty ... Read More
August 28, 2017Dawn Knoll


Providing a great service for our patients is certainly an important element of marketing our medical practices.  However, our patients are not our only patrons. One of the most powerful sources of new patients can come from referring physicians. For many, this might even be the strongest source of business. ... Read More
August 5, 2017Dawn Knoll


We hear day in and day out about how important “word-of-mouth” is to our practice’s referral-based marketing. However, don’t undermine the importance of documenting these satisfactory visits.  With the internet as the driving force behind potential patients finding you, it’s essential to generate positive reviews on your local web listings ... Read More
June 30, 2017Dawn Knoll


With referral-based marketing, we often discuss several opportunities to get out there, interact with others, and give presentations to potential referral sources whether it’s to another physician or to the community.  We have an entire referral outreach marketing program dedicated to getting you or a subject matter expert (SME) from ... Read More
June 14, 2017Dawn Knoll


The wisdom of Forrest Gump is streaming through my brain right now. Remember the famous line from the movie?  “I may not be a smart man, Jenny. But I know what love is.” Well… “I may not be a doctor, but I know how to market one.” And at work I have ... Read More
June 2, 2016Dawn Knoll