Offering great customer service has been a powerful marketing initiative for any and every business for as long as we can remember. Whether its the sincere small-talk with a clerk, a rare glimpse of honesty, a great return policy or even convenience, great customer service has not only encouraged loyalty ... Read More
28
Aug2017
05
Aug2017
Providing a great service for our patients is certainly an important element of marketing our medical practices. However, our patients are not our only patrons. One of the most powerful sources of new patients can come from referring physicians. For many, this might even be the strongest source of business. ... Read More
30
Jun2017
We hear day in and day out about how important “word-of-mouth” is to our practice’s referral-based marketing. However, don’t undermine the importance of documenting these satisfactory visits. With the internet as the driving force behind potential patients finding you, it’s essential to generate positive reviews on your local web listings ... Read More
14
Jun2017
With referral-based marketing, we often discuss several opportunities to get out there, interact with others, and give presentations to potential referral sources whether it’s to another physician or to the community. We have an entire referral outreach marketing program dedicated to getting you or a subject matter expert (SME) from ... Read More
03
Jun2017
Presented by Laura Mikulski at the 2017 Annual Conference for Free Clinics of Michigan.
Full Presentation
Why Use Social Media
As an organization you can use social media to educate, inform, spread awareness, advocate, and raise funds for your clinic. The platform with the largest user base is Facebook, which is what we’ll ... Read More
02
May2017
A huge source of concern that’s been building over the years is the sometimes severe drop in referrals specialists see when their referral sources become part of an integrated healthcare system. It’s already known that some hospital groups, such as Henry Ford Hospital here in Michigan, make it impossible to ... Read More
04
Jan2017
We can’t emphasize enough how much success our clients get from building relationships through referral-based marketing. Whether it’s an existing staff member, marketing representative or themselves, getting out there and meeting potential referring offices has shown stellar results and helped many practices drastically increase their new patient numbers. Like other ... Read More