In the world of marketing your medical practice, the services and products you offer are only as good as people REMEMBER it.  Marketing’s 2 P’s of success; PERSISTENCE and PRESENCE, are essential elements when not only launching a marketing initiative, but also maintaining it.   Whether you are visiting your local primary care or specialty physicians, the local running clubs or the communities diabetic support groups, you must first use a “non-irritating” type of persistence to get to the individual or individuals that can support your goals. Once you have reached these people, you must maintain the awareness of who you are and what you can offer by keeping a strong presence in their establishment.  Looking to build your practice, new patient referrals are the essential building blocks that will allow your ultimate goal of a top quality, well known, financially flourishing practice to come to fruition.  Develop marketing initiatives to work towards this goal and use marketing’s 2 P’s of success to help you achieve all that you strive to accomplish!