(1) 888 336 1344
/
Contact Us
Physician Referral Marketing Physician Referral Marketing Physician Referral Marketing
Navigation
  • Home
  • About
  • Who We Serve
    • Audiologists & Hearing Professionals
    • Dentists & Oral Surgeons
    • Mental Health Groups & Therapists
    • Urologists & Urogynecologists
  • Services
    • Full Service Advertising Agency
      • PPC Advertising
    • Physician Liaison Referral Marketing
      • Physician Liaison Referral Marketing
      • Medical Practice Representation – Locations Served
      • Physician Liaison Program Considerations
      • Referral Marketing Program FAQs
    • Search Engine Optimization (SEO)
      • Medical SEO
      • WordPress SEO Specialist Services
      • WIX SEO Specialist Services
      • Weebly SEO Specialist Services
      • Officite SEO Specialist Services
    • Local Search Marketing
    • Website Design
      • Audiology Website Design
    • Online Reputation Management
      • Reputation Restoration – Remove Negative Reviews
      • Reputation Management – Get Positive Reviews
      • Physician Sensitivity Training
      • Implicit Bias Training
    • Graphic Design Services
  • Blog
  • Contact
    • Affiliate Partner Program
    • Careers
    • Employee Login
      • Employee Portal
  • Client Login
  • Next Post
  • Previous Post
blog_measuringsocialmediaroi

Measuring Social Media ROI for your Practice

Social media ROI – the myth, the legend!

It’s the million dollar question – can you have a return on investment on your social media activities, and can it be measured? Many of our clients have told us that they’ve heard you can’t accurately measure social media ROI, or they’ve invested in social media and haven’t experienced any measurable success. We’re here to tell you that you can, and will, have measurable results when using social media – but, you need to know what to expect, and what exactly constitutes a return on investment.

“The idea that you simply can’t measure ROI for social media is ludicrous.” says Laura Mikulski, Executive Director of Business Development at PRM. “While there may be some aspects that are hard to quantify, virtually everything you do is measurable, and any agency or individual that isn’t able to produce metrics is one you should avoid.” Facebook, for instance, provides “insights” after you acquire 30 fans on your business or community page. The insights include statistics relating to the number and timing of “likes”, which posts are successful, the reach of each post, and how engaged your fans are with your page & content. Facebook also provides you with the metrics associated with “dislikes”- meaning, you get to see what turns off your current and potential patients. This can provide invaluable insight on what resonates with your patients, and careful analysis and utilization of successful media can lead to much more effective traditional marketing campaigns.

“The idea that you can’t measure ROI for social media is ludicrous.” says Laura Mikulski, Executive Director of Business Development at PRM. “While there may be some aspects that are hard to quantify, virtually everything you do is measurable, and any agency or individual that isn’t able to produce metrics is one you should avoid.”

However, typically when people think of ‘ROI’, they’re thinking of it in the traditional sense – financial return on your investment, because obviously the goal of most marketing efforts is to drive revenue. The ROI managers and accountant are interested in is a direct-response, measurable financial return. So for example, you spend $X on a campaign, and you then see a direct gain of $Y in revenue as a result. Implement a bit of Elementary Math 101 and there’s your return (hopefully it’s more than $X).

Can you do this with social media? Of course you can. However, you can only truly do it when you’re dealing with direct-response initiatives within the channel. For example, if you implement a Facebook advertising campaign with a $1k budget and implement a unique landing page, coupon, or promo code, you can directly attribute the resultant patient revenue from the campaign and thus calculate ROI. This is equally true of advertising campaigns on other social media sites – just like advertising on any websites in general. All can be tracked, measured, calculated, and assigned a monetary value.

healthcare social media roi calculation direct response campaign

However what about the more hazy area of engagement and customer service? Can ROI be tracked here? Yes it can, but it’s not as clear-cut and it depends on the resources you have at your disposal. For example if you have 24/7 customer service via social media and this is linked to your smart CRM system, you’ll likely be able to track some of your practices patient/customer retention and acquisition. From there, if you apply the average worth of a patient (which you should know!),you can get a good idea of what social media is gaining you in terms of acquisition and retention per year.

Of course there are some things that just can’t be adequately quantified – for example social media is not all about driving revenue, nor is it about immediate direct results. As much as your board or practice manager might like it to be a cash cow, the truth is social media excels in providing general customer service, increased search engine visibility, and reputation building and management. Can you put a dollar value on maintaining a flawless online reputation for your practice? Circuitously, perhaps, but the answer is likely ‘no’. Does that make your flawless online reputation any less valuable? Definitely not- particularly as more and more patients turn to the internet to seek out information and reviews before committing to a physician.

Healthcare Marketing Agency- Physician Referral Marketing (PRM) provides the tools and the know-how to grow physician practices & increase visibility both online and off. PRM specializes in strategic marketing campaigns & referral development through a uniquely direct relationship establishment with demographically relevant doctors and hospitals.To stay on top of the latest healthcare marketing trends, contact PRM today at 888-336-1344 or visit www.physicianreferralmarketing.com.  Also be sure to visit our Facebook, Twitter, or G+ page for the latest news in healthcare marketing. Nationwide service, with headquarters in Michigan and a regional office in Arizona.

Related posts:

How Healthcare Marketers Can Thrive Amid Meta Advertising Changes
Healthcare Relationship Marketing: Tapping into Emotion
Facebook Advertising Changes You Should Know About
February 28, 2013 / Social Media Marketing & Management / Tags: facebook marketing, facebook marketing for healthcare, healthcare facebook marketing, healthcare marketing, healthcare social media, healthcare social media metrics, medical practice social media, medical social media, physician facebook marketing, social media for doctors, social media for healthcare, social media for medical centers, social media for medical practices, social media for physicians, social media metrics, social media metrics for healthcare, social media roi, social media roi for healthcare, specialized medicine marketing

About the Author

laura-headshot
Laura Mikulski

Laura Mikulski is VP of Business Development & Physician Relations at Physician Referral Marketing in Detroit MI, bringing with her years of expertise in SEO, social media management, physician reputation management, medical copywriting, physician practice internet marketing, sales & business development, and brand building.

Related Posts

Read More
What is healthcare referral marketing?
Read More
Healthcare Relationship Marketing: Tapping into Emotion
Read More
3 Healthcare Social Media Blunders Your Practice Needs to Avoid
Read More
Read More
Microsites for SEO: Should I Have Multiple Websites?
Read More
The Future of Search: Semantic Searching
Read More
3 Things You Need to Know Before Visiting Other Physicians’ Offices
Read More
3 Ways Social Media Can Help Your Practice

Comments

No comment yet.

Cancel reply
Leave a Reply

Your email address will not be published. Required fields are marked *

  • Next Post
  • Previous Post
grow your practice

Search our Website

In The News

Calendar

June 2025
M T W T F S S
 1
2345678
9101112131415
16171819202122
23242526272829
30  
« Dec    

Sign up for our Newsletter!

Search our Website

Tags

Anything in here will be replaced on browsers that support the canvas element

  • physician marketing
  • healthcare marketing
  • medical marketing
  • specialized medicine marketing
  • referral marketing
  • medical referral marketing
  • healthcare social media
  • physician referral marketing
  • social media for doctors
  • facebook marketing for healthcare

Physician Referral Marketing (PRM) is a full service healthcare marketing agency serving physicians, dentists, specialists, & home health care groups. We specialize in effective marketing both online & off, SEO, and referral development.

Tel: (1) 888-336-1344
Fax: (1) 888-336-1344
hello@physicianreferralmarketing.com

Website security

Services

  • Advertising Campaigns
  • Content Marketing
  • Dental Practice Marketing
  • Discounts & Special Offers
  • Healthcare Crisis Communication
  • Healthcare Marketing Agency
  • Healthcare Referral Marketing
  • Healthcare Website Design
  • Medical Practice Marketing
  • News
  • Online Reputation Management
  • Orthopaedic Marketing
  • Patient Referral Marketing
  • Physician & Healthcare Training
  • Physician Liaison Referral Marketing
  • Physician Recruitment
  • Podiatry Marketing
  • Search Engine Optimization
  • Social Media Marketing & Management
  • Uncategorized

Marketing for Specialty Health Services

Individuals & practices in health services, like doctors, dentists, orthodontists, podiatrists, veterinarians, home health services and more rely on PRM for their marketing needs. We know that one-size-fits-all is simply doesn't work for health care providers: our solutions are custom to the individuals & practices we serve.

Mailing Address

23211 Woodward #111
Ferndale MI 48220
Phone: 888-336-1344

Privacy Policy

Specialties Served

Physicians, Doctors, Dentists, Orthodontists, Periodontists, Surgeons, Hospitals, Cardiologists, Physical Therapists, Veterinarians, Podiatrists, Home Health Care, Medical Device Groups, Detox Centers, Prosthetic Manufacturers, Audiologists, Chiropractors, and more! Contact us today.

Serving practices & individuals nationwide.

upcity
Physician Referral Marketing - Medical marketing for specialists, dentists, and hospitals 2025
  • Home
  • /
  • About
  • /
  • Who We Serve
  • /
  • Services
  • /
  • Blog
  • /
  • Contact
  • /
  • Client Login
  • /