In today’s healthcare landscape, physician referrals play a crucial role in practice growth, especially for specialists. However, the referral process has evolved, with physicians relying more on digital research to identify potential referral partners. That’s why building a solid digital marketing strategy designed to foster physician referrals is no longer ... Read More
12
May2020
We can’t emphasize enough how the importance of building relationships through referral-based marketing. Whether it’s an existing staff member, marketing representative or themselves, getting out there and meeting potential referring offices has shown stellar results and helped many practices drastically increase their new patient numbers. Like other things, it does ... Read More
May 12, 2020Dawn Knoll
01
Mar2013
A physician liaison, or physician relations manager, is a professional dedicated to representing a physician or specialized medical/surgical group in an effort to establish and strengthen the relationship between potential referring physicians and hospitals. By maintaining an open line of communication with physicians and performing diligent outreach, physician liaisons maintain ... Read More
March 1, 2013Laura Mikulski
26
Feb2013
Through the innumerable forms of marketing, referral marketing stands out as vastly superior for most businesses- but ESPECIALLY for healthcare specialty practices. Healthcare referral marketing is also an entirely different beast as compared to referral marketing for retailers and small business, due to the nature of the relationships built.
Traditional forms ... Read More
February 26, 2013Laura Mikulski
23
Feb2013
PRM launched its new website: www.physicianreferralmarketing.com. The new design is simple, sleek and modern, reflecting the company’s mission to provide physicians with a straightforward source for healthcare marketing information while showcasing their services offered, which include marketing plan consulting, referral development, SEO, website & graphic design, social media management, advertising campaigns, ... Read More
February 23, 2013Laura Mikulski