As the largest, most influential search engine, Google faces a daily challenge in how they can best present results to users. In the early days of the internet, webmaster & designers were able to game the elaborate algorithms that determined search engine rank positions (SERPs) through relatively easy mechanisms: they ... Read More
06
Mar2015
14
Feb2015
Your online reputation as a physician is crucial, probably even more so than you may realize. The Internet has opened up the door to allowing people to access info on your practice and yourself, but by the same token it has made it possible for there to be fraudulent information ... Read More
07
Feb2015
Orthopaedic surgeons: want to grow your practice? Practice growth can be stimulated in a huge way by increasing patient referrals to your orthopaedic practice.
At Physician Referral Marketing, we focus on several channels to drive the growth of a practice, including digital marketing, local online visibility/SEO, outreach efforts to stimulate brand awareness ... Read More
05
Mar2014
As a physician or practice owner, you know by now that search engine optimization is essential to grow your practice. You’ve likely been approached daily via email, mailers, and phone by companies asking for your business and promising the best online visibility. Maybe those hard pitches are a turn off ... Read More
18
Feb2014
If you're like most medical practices, you have a hard enough time getting yourself to rank for one website- coming up with relevant content, getting your local listing to rank, sharing through social, etc. So why on earth would you want to have two or more sites? With multiple sites, ... Read More
12
Feb2014
Marketing a podiatry practice may seem daunting, and it should- competition in cities with established podiatrists is fierce, and podiatrists are some of the front runners for adopting new marketing techniques and advertising standards. Podiatrist employment is increasing faster than average according to the US Dept of Labor report on podiatry's ... Read More
12
Oct2013
How Google Hummingbird Affects Medical Marketing
Google Hummingbird affects medical marketing in a huge way, and if you've been using underhanded 'black-hat' techniques or dealing with a disreputable company, you may been in for a rude awakening.
When you search for something on Google, results vary based on location, individual, time of ... Read More
30
Jul2013
As a physician or healthcare provider, you likely already know that you need a website. But, after that website is created, how do you make sure that it's found when someone searches for your specialty? SEO strategy is that crucial component that turns your website from a passive bundle of ... Read More
23
May2013
Semantic searching is poised to make massive changes in your search results and overall SEO strategy. It’s a concept that’s been around since at least 2008, but only recently began to impact content creation and SEO strategies. The main driver for this change is Google (as always) and their ever-changing ... Read More
12
Apr2013
Congratulations! You've picked the location for your new office space, you've hired administrative staff, and your equipment is all installed. Now, onto the most important task for your burgeoning practice: getting patients in the door. How to market a new medical practice is a topic not often explored, despite being ... Read More
03
Apr2013
You've heard us tell you that marketing is about building connections, visibility, and credibility. But there’s one underlying, fundamental aspect to marketing your practice that should permeate everything you do: human emotion. Sure, it’s crucial to develop a web presence through a comprehensive site and social media activity, and yes, ... Read More
22
Mar2013
At PRM, we are huge proponents of smart advertising, and one of the best tools at your disposal is Facebook Advertising. Facebook ad campaigns are an easy and cost-effective way to consistently connect to people who have already expressed an interest in your practice, keeping you front and center when ... Read More